2019 marks 22 years in business for Sunshine Coast favourite, Beefy’s. The family-owned bakery couldn’t be more grateful for the customer support they’ve received during that time. That’s why they are celebrating their 22nd birthday with 22 days of presents for customers.
They’re kicking the party off on Thursday 22nd August by giving away 5000 pies across their nine stores!
“To claim their free Signature Steak Pie or Gluten-Free Signature Steak Pie, customers simply need to like Beefy’s on Facebook or Instagram to find out more, or be Beefy’s Rewards Club members,” says Beefy’s Mark Hobbs.
“The free pies will be available while stocks last or until 2:22 pm, whichever comes first.” Thursday will also mark the start of Beefy’s Scratch and Win. Every customer who visits and makes a
purchase during the 22 days of celebrations will receive a Scratch and Win card, and every card wins a prize to be redeemed with the next purchase.
“Beefy’s Scratch and Win is giving away free Family Pies, 5-Packs of Pies, Barista-Made Coffee, Lunch-Size Pies, Large Hot Chips, Loaded Pies, Sweets and more,” says Mark. “There’ll also be some surprise in-store deals offered too during our 22 days of celebrations.”
The first 100 Beefy’s Home Delivery customers to order during the celebrations will also receive a Beefy’s Scratch and Win with their order. Again, every Home Delivery Scratch and Win card wins, with the prizes including $10 and $20 off home delivery or a FREE 12-Pack of Pies.
“At the end of the 22 days, one lucky customer will walk away with the biggest present of all, 22 Weeks of Pies,” says Mark.
“To enter, customers simply need to sign up for free to Beefy’s Rewards Club. Current Beefy’s Rewards Club members are automatically entered.”
“The winner will receive a 5-Pack of Beefy’s Lunch-Size Pies, any flavour including Gluten-Free, every week for 22 weeks. That’s $874 value free!”
Now with nine locations in South East Queensland and employing 150 local people, the entire Beefy’s team couldn’t be prouder to be celebrating their 22nd birthday.
While a lot has changed since day one, one thing that’s remained is Beefy’s commitment to giving customers what they love.
“In the very early days, customers let us know they wanted bigger, beefier pies so that’s what we gave them,” says Mark, “and we haven’t stopped since!”
Beefy’s Pies aren’t just bigger and beefier, they are award-winning.
“We’ve been lucky enough to win some awards for our pies over the years – in fact, our awards tally is sitting at 87 and still counting and includes Australia’s Best Gluten-Free Pie.”
Beefy’s also received the honour recently of being awarded Best Meat Pie on the Sunshine Coast as voted by Sunshine Coast locals.
“We’re very grateful for all the awards, but it’s the ones where customers have voted that mean the most to us, as do the daily rewards and thanks we receive when customers visit our stores,” adds
Mark.
Customers were certainly very thankful when Beefy’s introduced Gluten Free Signature Steak Pies to their range in 2013. It was something Mark decided to do in response to his son Michael being diagnosed with Coeliac Disease and the growing requests that were being received from customers for pies that suited a gluten-free diet.
Sunshine Coast locals not only embraced the Beefy’s gluten free-range, as word got out pie lovers from around Australia wanted them too. In 2017, Beefy’s introduced Beefy’s Gluten-Free Home
Delivery, and now delivers their gluten-free range of pies and sausage rolls Australia wide.
So, as the extended Hobbs and Beefy’s families pause to celebrate Beefy’s 22nd birthday, they do it with great anticipation for what the future holds.

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