Pet care – Ego is not a dirty word

By Dr Jackie - Local Bribie Island Veterinarian

Pet care

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Tags: Pet Care. Pets. Vets. Veterinarian Bribie Island


Technically, our Ego creates adaptive behavioural patterns out of our most basic drives and instincts. It is more widely known as our personality and is our way of dealing with the world.

Our pets too have personalities and learn to curtail their behaviours when these harm others, in favour of other acceptable behaviours: for example, nobody keeps a dog that bites them. But what does the dog do instead of bite?

A nice dog chews treats, balls, or even tree bark, but not its human. A dog with good ego enrichment outlets the desire to bite through exhibiting a rich range of behaviours, some involving chewing or biting permitted objects, and others filling that desire in a more abstract manner such as exercise or play fighting with friendly dogs.

The very best human-animal relationships occur when you find activities you both enjoy.

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A highly successful sales and leadership career working in a number of different and very competitive industries. Engaging with decision makers at all levels in business and government. Three decades employed by corporations, SME businesses in senior roles and almost twelve years operating as a freelance contractor has equipped me well for all aspects of business. Whether leading and mentoring sales teams, or in a direct sales role I enjoy the challenge to meet and exceed expectations. Making a real and tangible difference in either a team environment or as an individual is an important personal goal I have consistently achieved throughout my career. In all of my business and personal dealings over the years there is one issue that stands out above all others - communication. Excellent communication skills creates trust, helps with mutually beneficial outcomes and above all cements long lasting positive relationships. I strive everyday to communicate effectively with the people I encounter.